To devotees of classic sartorial elegance, he needs no introduction: for those late in the room, though, Alexander Kraft – CEO and owner of Sotheby’s International and Realty France-Monaco – is an international businessman, aesthete, ambassador for luxury brands such as Tod’s and Cifonelli and a style icon whose impeccable choices call to mind pastoral elegance, urbane urbanity or Riviera charm, depending on his ensemble that particular day. Now, after some time deliberating on the project, Kraft has finally launched his own menswear line, Monte Carlo – a timeless range that packs an artisanal level of quality and attention to detail. It is, as Kraft puts it, “an ethical antidote to fast fashion, with sartorial details and a bespoke feel that offers the very best value for money and is available anywhere in the world”.
Made in artisanal workshops in Puglia in Southern Italy, from cloths by Vitale Barberis Canonico and Lovat in Kraft’s personally curated colour palette of navy, caramel, ivory and grey, Monte Carlo features one-button single breasted jackets with strong but supple roped shoulders, a soft construction, a nipped waist and high armhole (€790-€890). Jacket details include contrasting half-lining in red silk, roped shoulders, working button holes, working lapel hole, flower loop, angled pockets, ticket pockets, real horn buttons and perfect pattern matching. Also featured are trousers with side adjusters (€180-€240), double breasted waistcoats with shawl lapels (around €220) and six-ply Scottish cashmere sweaters (€490). “My collection was born out of the wish to make my personal style accessible to a larger audience without compromising on quality,“ says Kraft, who is CEO and Creative Director of the collection and who describes Gianni Agnelli, Stavros Niarchos, David Niven and Cary Grant as his personal style icons. “My followers on Instagram are incredibly responsive and very interested in the specifics of my sartorial choices. However, as the brands and tailors I‘m personally patronising are priced out of reach for the majority of my followers, I made it my mission to create a sartorial menswear line entirely ‘Made in Italy’ that has an almost bespoke feel and many high-end quality features but is sold at a price point that is unique in the market.
“I’ve achieved this competitive pricing by hand-picking small artisanal suppliers in Southern Italy, negotiating advantageous contracts with the most renowned cloth mills, reducing my profit margins and pursuing an online-only sales strategy. At the same time, my collection is sold in separates and is seasonally independent, thus giving it a permanent ‘capsule quality’, making it possible for my clients to effortlessly mix and match all pieces and this for years, and hopefully decades, to come.“